ITP Indian Travel Places: Food, Travel, Tourism Business Events and Trade Shows
Event Name: ITB Americas
Category: Travel & Tourism Fairs
Event Date: 10 – 12 November, 2026
Frequency: Annual
Location: Expo Guadalajara, Av. Mariano Otero #1499 Col. Verde Valle, Guadalajara, Jalisco, Mexico
Organizer: Messe Berlin GmbH, Messedamm 22, D – 14055 Berlin, Germany
E-mail: itbamericas[at]messe-berlin.com
Phone: +49 (0)30 3038-0, +49 (0)30 3038-2325
Timings: 09:30 AM – 17:00 PM
Tickets: Visitor Registration Required – Click Here!
ITB Americas 2026: Event Overview
Discover the full potential of the travel industry of the Americas at ITB Americas!
Join us for the inaugural ITB Americas, the latest addition to the ITB brand family.
The annual three-day B2B event will be hosted in one of the most vibrant cities in Mexico: Guadalajara.
From Canada to Patagonia – as the gateway to the booming travel and tourism industry of the Americas, the trade show brings together global leaders, innovators, and professionals to explore business opportunities, network, and shape the future of travel. The new Travel Trade Show for the Americas connects 35 countries in North, Central, and South America, as well as the Caribbean seamlessly, reinforcing its role as a bridge between the travel industry.
ITB Americas is here to connect the global travel industry with and across the Americas.
Why ITB Americas?
ITB Americas is the first and only travel trade show for North, Central and South America as well as the Caribbean.
The Americas represent one of the largest and fastest growing tourism markets in the world, serving as a powerhouse in global travel. With immense economic potential in the tourism sector, the region is an ideal location for hosting a premier travel trade show like ITB Americas.
ITB Americas brings the event close to the market, reducing barriers and thriving participation. Hosting the event closer to participants in the Americas also reduces the need for long-haul travel, aligning with sustainability goals and reducing the carbon footprint of attendees.
Addressing a demand in the global tourism industry, ITB Americas aims to establish a comprehensive trade show of the Americas that represents the rich diversity of North, Central, and South America, as well as the Caribbean. Unlike existing trade shows, this event will provide a unified platform to showcase the unique cultures, destinations, and opportunities across the entire Americas, fostering greater connectivity and collaboration within the region and beyond.
What to expect:
ITB Americas is designed to meet the growing demand for a unified tourism platform in the region and will be tailored to meet the specific needs of the Americas. We are expecting 80% of exhibitors will come from the Americas, ensuring strong local relevance, while 20 % will represent the rest of the world for global market potential.
As such, the event will:
- Bring together global leaders, innovators, and professionals to shape the future of travel.
- Offer unparalleled networking and business opportunities, and inspiring knowledge exchange
- Cover every major segment of the travel industry – from Adventure & Responsible Tourism, Cultural Travel,
- LGBTQ+, in-Destination Services and Tour Operators, from transportation to accommodation, Business Travel, MICE and Travel Technology.
- Connect top-tier international buyers with exhibitors with an exclusive Hosted Buyer program creating superior business opportunities.
- Feature thought leaders and industry visionaries discussing the most pressing trends in the industry at a high-level conference program
Why you should be there: Why attend
This is your opportunity to be at the forefront of transformative change in the travel and tourism sector! ITB Americas is the place to be for everyone who wants to take on the travel and tourism industry of the Americas.
Here is why you should join as an attendee:
- The Full-Americas experience: Join the only trade show that unites the entire travel and tourism ecosystem of North, Central, and South America and the Caribbean.
- Unmatched networking & growth: Connect with industry leaders, decision-makers, and innovators to unlock valuable partnerships and new business opportunities.
- Insights, innovation & expertise: Discover market trends, traveler expectations, and technological advancements while learning from top industry experts.
- Global reach with local impact: Leverage ITB’s reputation and network to access a high-caliber audience and create meaningful business opportunities.
Why Exhibit:
For the inaugural ITB Americas edition we expect 80% of exhibitors originating from the Americas, 20% from the rest of the world, including hotels and resorts, airlines, cruise lines, tourism boards, technology providers, and other stakeholders in the travel and tourism industry.
Here is why you should exhibit:
- Increased brand visibility: Position your company in front of a targeted audience from the travel and tourism industry in the Americas.
- Showcasing & market expansion: Present your latest products, services, and innovations to key decision-makers actively seeking new partnerships.
- Networking & business opportunities: Build valuable connections with buyers, investors, and industry leaders while benefiting from B2B meetings.
- Market insights & industry reputation: Gain access to the latest trends and strengthen your position as an industry leader.
