Event Name: MICE Show Asia Singapore
Category: Travel & Tourism Fairs
Event Date: 21 – 23 October, 2026
Frequency: Annual
Location: Sands Expo and Convention Centre, Marina Bay Sands 10 Bayfront Avenue 018956 Singapore
Organizer: Messe Berlin (Singapore) Pte Ltd,10 Anson Road, #23-08 International Plaza 079903 Singapore
Email: visitor[at]miceshowasia.com
Phone: +65 6027 7577
Timings: 09:30 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!
Concurrent Events:
- ITB Asia Singapore 2026: Asia’s Largest Travel Trade Show
- MICE Show Asia Singapore 2026: Asia’s Leading Mice Trade Show
- Travel Tech Asia Singapore 2026: Asia’s Leading Travel Technology Trade Show
MICE Show Asia Singapore 2026: Overview
An unmissable event for the meeting industry in APAC, MICE Show Asia is where the incentive travel, meetings and events industries come together to connect and build the future of MICE.
From industry suppliers, meetings & events professionals to up-and-coming MICE innovators, we welcome a wide range of disciplines, sectors and all levels of seniority. Everyone is here, every time.
Attendee Profile
MICE Show Asia is a must-attend event for all MICE industry professionals. Companies looking to showcase their destinations, products and services or to explore new business frontiers, sign deals, discover new travel products / destination and network with like-minded individuals attend the show.
Discover potential leads and establish high quality contacts at MICE Show Asia.
Why Exhibit?
BUSINESS
- Meet and do business with over 400 MICE buyers from Asia and around the world, through pre-scheduled appointments and 1-to-1 meetings. Select top tier buyers of choice and generate new leads for your business
NETWORKING
- Connect with pre-qualified hosted buyers and industry professionals on the dedicated B2B business matching platform, networking function, workshops, hosted luncheons and pre / post show engagements
EDUCATION
- Be part of a dedicated MICE conference discussing the latest issues on today’s complex travel market. Leaverage on the knowledge sharing platform to share key developments and insights on how you business complements the MICE industry
Exhibitors Profile:
- Event & Destination Services (i.e. DMCs, Event productions etc)
- Event Technology
- Hotels & Accommodation
- MICE Venues
- National Tourism Organisations / Convention & Exhibition Bureau
- Professional Congress Organisers (PCO)
Visitors Profile:
MICE Show Asia hosted buyers are classified as serious travel procurement professionals and their main purpose of attending the show would be to explore new business frontiers, sign deals, explore travel products / destination and negotiate pricing / packages with exhibitors.
Hosted buyers are to be decision makers of the outbound market as well as having a significant track record in organising trip / events in the MICE industry in several outbound destinations.
Titles of buyers include:
- C-level executives
- Corporate companies with incentive programmes
- Destination management companies (outbound)
- Event planners
- Incentive / motivation houses
- International associations
- Meeting planners
- Professional conference organisers (PCO)
- Professional event organisers (PEO)
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