ITB Asia Singapore 2026: Asia’s Largest Travel Trade Show

Messe Berlin 23 hours ago Travel & Tourism Fairs 6,041 Views

Event Name: ITB Asia Singapore
Category: Travel & Tourism Fairs
Event Date: 21 – 23 October, 2026
Frequency: Annual
Location: Sands Expo and Convention Centre, Marina Bay Sands 10 Bayfront Avenue 018956 Singapore
Organizer: Messe Berlin (Singapore) Pte Ltd,10 Anson Road, #23-08 International Plaza 079903 Singapore
Email: exhibitor[at]itb-asia.com
Phone: +65 6635 1188
Timings: 09:30 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!

Concurrent Events:

ITB Asia 2026, Asia’s Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry at Marina Bay Sands, Singapore

Capture the immense growth of the Asian outbound market by being an Exhibitor at Asia’s leading travel trade show, ITB Asia

ITB Asia 2026: 19th Edition

ITB Asia 2026 – The Trade Show for the Asian Travel Market. ITB Asia 2026, the annually held three day B2B trade show and convention – now in its eighth year in Singapore – will take place in Marina Bay Sands this year. It is organised by Messe Berlin (Singapore) Pte. Ltd. and supported by the Singapore Exhibition & Convention Bureau. This is where international exhibitors of all sectors of the travel-value chain, Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises meet with top international buyers from the MICE, Leisure and Corporate Travel markets. This event will be held on 21 – 23 October, 2026 at Sands Expo and Convention Center, Marina Bay Sands, Singapore.

Connect with leading global brands across Leisure, MICE, Corporate Travel, and Travel Technology to expand your supplier network and drive business growth.

ITB Asia 2026 is designed to become the primary event for the Asia Pacific travel industry. It is the premier meeting place for the travel trade industry and a forum for establishing high-quality customer contacts and conducting businesses. This is where international exhibitors of all sectors within the travel-value chain commerce, and Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises meet with top international buyers from the MICE, Leisure, and Corporate Travel markets.

Network with decision-makers and industry partners to build high-value relationships that enable collaboration and future business opportunities.

Why Attend ITB Asia?

Asia’s Largest Travel Trade Show – Bringing more than 18,000 attendees from the MICE, Corporate, Leisure sectors
Buyer & Exhibitor Ratio – Approximately 1:1 ratio between buyers and exhibitors
Most International Travel Trade Show – Over 132 countries & territories represented; the most international travel trade show in the region

Source, compare, and benchmark solutions in one focused marketplace to make efficient, informed procurement decisions across the industry.

Highlights: ITB Asia In Numbers

1,000+ Exhibitors
18,000+ Participants
1,500+ Quality Buyers
60,000+ Business Appointments
4,500+ Conference Minutes

ITB Asia 2026: Why Exhibit?

With more than 11,000 delegates coming from 127 countries, meet the exhibitors and buyers across all segments of MICE, Corporate and Leisure with our unique matchmaking system.

Asia’s Largest Hybrid Show:

Meet over more than 11,000 delegates from MICE, Corporate & Leisure sectors
Over 127 countries represented; ITB Asia 2026 is the biggest international travel trade show in the region

Meet Buyers For Your Business:

Capture the immense growth of the Asian outbound market with over 70% buyers based in Asia
Guaranteed 1:1 ratio between buyers and exhibitors
Meet over 1,000 quality buyers from MICE, Corporate and Leisure Sectors
70% of attendees are decision makers
60% recommended buyers from 120 intermediaries
100% pre-scheduled appointments with at least 33 guaranteed appointment slots with pre-selected buyers

Enhance Brand Positioning:

Exhibit at ITB Asia to position your organisation as a leading brand in Asia
Establish contacts with partners, suppliers and buyers from over 127 countries
Penetrate, develop and establish presence in new markets

Exhibitors Profile:

An array of exhibitors ranging from:

Tourism Organizations / Association
Business Travel / MICE
Accommodation
Tour Operators / Travel Agencies
Transport / Carriers
IT & Software
Media Houses
Magazine Publishers

Visitors Profile:

Travel Agents / Tour
Operators Hotel Business
Travel / MICE Tourist
Attractions
Airlines / Transport Travel
Technology Destination
Management Companies
Educators and more…

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